The Program

Business growth can be a perplexing topic. Most business owners at one time or another have asked themselves the question: How revenue be increased, or conversely, how can expenses be decreased, either/both with the goal of an improved bottom line. While the reasons may be many, the suspected usual culprits are often not true – lack of money to expand and/or a bad business idea. In fact, the issues are most often fundamental. Like in almost all things in life, you can’t violate fundamentals and be successful. Further the fundamentals need to be rightly sequenced and included in a plan of action.

Through our Grow Your Business Program, existing businesses will be able to access training and consultation services, at no cost. Businesses must apply for participation, however, and the selection process is competitive, with 5-6 businesses selected for each cohort.

A cohort is four (4) weeks in length, with one (1) two-hour workshop scheduled each week. Additionally, each business participant is entitled to 20 hours of one-on-one, and peer group consulting services, during the 4-week cohort period, and for six (6) months after its’ completion.

To receive a Certificate of Completion, a business participant must,

  • Attend all 4 workshops offered and any additional clinics.
  • Access a minimum of 10 hours of consulting services.

Eligibility Criteria

To be selected for the Program, these criteria must be met:

  • Business owner – only one person from business can participant; not substitutes.
  • In business for at least one (1) year.
  • Minimum of one (1) employee, in addition to the owner(s).
  • Business concept must have growth potential, with prospects of adding at least three (3) new jobs within the next three (3) years.

Consulting/
Coaching

Each program participant will have access for up to 20 hours of one-on-one consulting and/or coaching services. Participants must use at least 10 of these hours.

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Workshop Topics

The workshop topics will include, but not be limited to:

  • Organizational Structures
  • Business Growth Plan
  • Generating the Sale
    • Marketing
      • Principles of marketing
      • Compelling proposition
      • Branding
      • Target markets and market analysis
      • Types of marketing
    • Salesmanship
    • Customer Service
  • Finance
    • Principles of financial management
    • Record keeping/accounting
    • Financial statements
    • Budgeting
    • Tax planning
    • Financing growth
  • Operations
    • Principles of operation
    • Personnel
      • Staffing plan
      • Personnel management
    • Legal
    • Purchasing
    • IT
  • Clinics
    • Selling your business
    • Personal financial planning
    • Presentations
  • Present Business Growth Plan